R524809
206 lines
9.0 KiB
JavaScript
206 lines
9.0 KiB
JavaScript
import { col } from '../csv.js';
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import {
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CHANNEL_COLORS, PALETTE, FONT, axisCommon, standalonePeriodAxis, titleStyle, standardLegend,
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financialViewLabel, barSeries, stackedSharePoint, fanTinyLabelOffsets, footnote, watermarks, LAYOUT,
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} from '../theme.js';
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/**
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* 四地区共用同一套渠道语义色：零售店/机器人商店/批发及其他沿用渠道色板；
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* 线上细分逐平台一色，抖音与 TikTok 同属一条生态线共用青色，其他线上为中性灰。
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* 各图 5~7 个系列，图内两两 ΔE 已验算 > 25（最紧：抖音青 vs 中性灰 25.1）。
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*/
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const SERIES = {
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retail: { name: '零售店', color: CHANNEL_COLORS.retail, labelColor: '#fff' },
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robot_store: { name: '机器人商店', color: CHANNEL_COLORS.robotStore, labelColor: '#fff' },
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wholesale: { name: '批发及其他', color: CHANNEL_COLORS.wholesale, labelColor: PALETTE.ink },
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online_other: { name: '其他线上', color: PALETTE.grey, labelColor: '#fff' },
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roboshop: { name: '抽盒机', color: CHANNEL_COLORS.online, labelColor: '#fff' },
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tmall: { name: '天猫旗舰店', color: '#8256B2', labelColor: '#fff' },
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douyin: { name: '抖音平台', color: '#4E9EA7', labelColor: '#fff' },
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own_app: { name: '自研APP及官网', color: '#C05B76', labelColor: '#fff' },
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shopee: { name: 'Shopee', color: PALETTE.brown, labelColor: '#fff' },
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tiktok: { name: 'TikTok', color: '#4E9EA7', labelColor: '#fff' },
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amazon: { name: '亚马逊', color: PALETTE.red, labelColor: '#fff' },
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};
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const REGIONS = {
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china: {
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title: '中国区',
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source: '中国（含港澳台）',
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series: ['retail', 'robot_store', 'roboshop', 'tmall', 'douyin', 'online_other', 'wholesale'],
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footnote: '数据来源：泡泡玛特中国区（含港澳台）分渠道收入披露；H2为单半年（全年−H1）\n线上渠道按财报披露拆分为抽盒机、天猫旗舰店、抖音平台与其他线上 | @Joey知行记',
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},
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apac: {
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title: '亚太区',
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source: '亚太区',
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series: ['retail', 'robot_store', 'own_app', 'shopee', 'online_other', 'wholesale'],
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footnote: '数据来源：泡泡玛特亚太区分渠道收入披露；H2为单半年（全年−H1）\n线上渠道按财报披露拆分为自研APP及官网、Shopee与其他线上 | @Joey知行记',
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},
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americas: {
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title: '美洲区',
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source: '美洲区',
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series: ['retail', 'robot_store', 'own_app', 'tiktok', 'amazon', 'online_other', 'wholesale'],
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footnote: '数据来源：泡泡玛特美洲区分渠道收入披露；H2为单半年（全年−H1）\n2026H1起TikTok无收入，亚马逊为2026年新开渠道 | @Joey知行记',
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},
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europe: {
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title: '欧洲及其他区',
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source: '欧洲及其他地区',
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series: ['retail', 'robot_store', 'own_app', 'online_other', 'wholesale'],
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footnote: '数据来源：泡泡玛特欧洲及其他地区分渠道收入披露；H2为单半年（全年−H1）\n线上渠道按财报披露拆分为自研APP及官网与其他线上 | @Joey知行记',
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},
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};
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/** 轴上限取整齐刻度，柱高比例确定后，段标签的段内/外置可按像素判断（同 ppmt_channel_revenue）。 */
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const AMOUNT_NICE_MAX = [10, 20, 25, 50, 60, 80, 100, 120, 150, 200, 250, 300, 400, 500];
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/**
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* 分地区渠道收入金额堆叠柱：与占比图同源同色，直接使用披露金额（亿元），
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* 不做占比×总收入还原。矮段标签外置到柱体右侧的机制同全局渠道金额图。
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*/
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export function makeRegionChannelAmountChart(regionKey) {
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const region = REGIONS[regionKey];
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if (!region) throw new Error(`未配置的地区渠道金额图：${regionKey}`);
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return function regionChannelAmountChart(rows, { width, height, view = 'all' }) {
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const periods = col(rows, 'period');
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const barWidth = view === 'all' ? 48 : 80;
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const totalMax = Math.max(...rows.map((row) => row.total_revenue));
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const axisMax = AMOUNT_NICE_MAX.find((max) => max >= totalMax * 1.02)
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?? Math.ceil((totalMax * 1.2) / 100) * 100;
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// 绘图区像素高：画布高 − grid top 145 − grid bottom 100（两行脚注）
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const pxPerUnit = (height - LAYOUT.gridTop - 100) / axisMax;
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const rowOffsets = fanTinyLabelOffsets(rows, region.series, pxPerUnit);
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return {
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backgroundColor: '#fff',
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title: {
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...titleStyle,
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text: `泡泡玛特${region.title}渠道收入金额（${financialViewLabel(view)}）`,
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subtext: '堆叠柱为各渠道收入（亿元）；矮段数值标注在柱体右侧，线上渠道按披露细分拆分',
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},
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legend: standardLegend(region.series.map((key) => SERIES[key].name)),
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tooltip: {
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trigger: 'axis',
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axisPointer: { type: 'shadow' },
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textStyle: { fontFamily: FONT },
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formatter: (params) => {
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const row = rows[periods.indexOf(params[0].axisValue)];
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return `<b>${params[0].axisValue}</b> ${region.source}总收入 ${row.total_revenue.toFixed(2)} 亿元<br/>${params
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.filter((item) => item.value !== null)
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.slice()
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.reverse()
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.map((item) => `${item.marker}${item.seriesName}: ${item.value.toFixed(1)} 亿元`)
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.join('<br/>')}`;
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},
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},
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grid: { left: 78, right: 82, top: LAYOUT.gridTop, bottom: 100 },
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xAxis: { ...standalonePeriodAxis, data: periods },
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yAxis: {
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...axisCommon,
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type: 'value',
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name: '渠道收入（亿元）',
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nameLocation: 'middle',
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nameGap: 56,
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nameTextStyle: { color: PALETTE.grey, fontSize: 13, fontFamily: FONT },
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min: 0,
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max: axisMax,
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interval: axisMax % 4 === 0 ? axisMax / 4 : axisMax / 5,
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},
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series: region.series.map((key, ci) => barSeries({
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name: SERIES[key].name,
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data: rows.map((row, ri) => stackedSharePoint(row[key], {
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pxPerUnit,
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labelColor: SERIES[key].labelColor,
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dy: rowOffsets[ri][ci] ?? 0,
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})),
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color: SERIES[key].color,
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barWidth,
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stack: `channel-amount-${regionKey}`,
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label: {
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show: true,
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position: 'inside',
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fontSize: 11,
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fontFamily: FONT,
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fontWeight: 500,
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overflow: 'none',
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formatter: (point) => point.value.toFixed(1),
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},
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emphasis: { focus: 'series' },
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})),
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graphic: [
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...watermarks(width, height),
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footnote(region.footnote),
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],
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};
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};
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}
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/** 分地区渠道收入占比：线上渠道拆分披露的细分平台，每根柱按当期该地区总收入归一化。 */
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export function makeRegionChannelShareChart(regionKey) {
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const region = REGIONS[regionKey];
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if (!region) throw new Error(`未配置的地区渠道占比图：${regionKey}`);
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return function regionChannelShareChart(rows, { width, height, view = 'all' }) {
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const periods = col(rows, 'period');
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const barWidth = view === 'all' ? 48 : 80;
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// 绘图区像素高：画布高 − grid top 145 − grid bottom 100；轴固定 0–100%
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const pxPerUnit = (height - LAYOUT.gridTop - 100) / 100;
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const rowOffsets = fanTinyLabelOffsets(rows, region.series, pxPerUnit);
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return {
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backgroundColor: '#fff',
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title: {
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...titleStyle,
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text: `泡泡玛特${region.title}渠道收入占比（${financialViewLabel(view)}）`,
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subtext: '归一化堆叠：每根柱为当期该地区总收入的 100%；线上渠道按披露细分拆分',
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},
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legend: standardLegend(region.series.map((key) => SERIES[key].name)),
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tooltip: {
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trigger: 'axis',
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axisPointer: { type: 'shadow' },
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textStyle: { fontFamily: FONT },
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formatter: (params) => {
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const row = rows[periods.indexOf(params[0].axisValue)];
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return `<b>${params[0].axisValue}</b> ${region.source}总收入 ${row.total_revenue.toFixed(2)} 亿元<br/>${params
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.filter((item) => item.value !== null)
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.slice()
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.reverse()
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.map((item) => `${item.marker}${item.seriesName}: ${item.value.toFixed(1)}%`)
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.join('<br/>')}`;
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},
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},
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grid: { left: 78, right: 42, top: LAYOUT.gridTop, bottom: 100 },
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xAxis: { ...standalonePeriodAxis, data: periods },
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yAxis: {
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...axisCommon,
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type: 'value',
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min: 0,
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max: 100,
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interval: 20,
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axisLabel: { ...axisCommon.axisLabel, formatter: '{value}%' },
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},
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series: region.series.map((key, ci) => barSeries({
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name: SERIES[key].name,
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data: rows.map((row, ri) => stackedSharePoint(row[key], {
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pxPerUnit,
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labelColor: SERIES[key].labelColor,
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dy: rowOffsets[ri][ci] ?? 0,
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})),
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color: SERIES[key].color,
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barWidth,
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stack: `channel-share-${regionKey}`,
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label: {
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show: true,
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position: 'inside',
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fontSize: 11,
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fontFamily: FONT,
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fontWeight: 500,
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formatter: (point) => `${point.value.toFixed(1)}%`,
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},
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emphasis: { focus: 'series' },
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})),
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graphic: [
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...watermarks(width, height),
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footnote(region.footnote),
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],
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};
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};
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}
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